Meetings vs. Customers

July 6, 2021


Author: Karl Schoemer

How many meetings do you attend in a month?  A week?  A day?  How productive are those meetings?  How many are actually focused on creating a solution or an outcome for your customer?

In most organizations, meetings dominate the schedule, focus, and energy – with about 17 million meetings held daily in the United States.  90% of polled meeting participants believe “half the time spent in meetings is wasted.”  By that estimate, half of 17 million meetings a day in this country alone are a waste of time.  Imagine what could be accomplished instead.

My question is:  How many of those 17 million meetings are focused on the customer?

In the New Reality we believe every single meeting should be about the customer.  There is no other reason to gather people together and pay them to talk to each other. “Improving Team Effectiveness” in the New Reality provides a template and process to focus every meeting on customer needs and on actionable solutions.  Here are some ideas from that program:

New Reality Tips for More Effective Meetings

Start every meeting by asking and answering these questions:

  • Who is the customer?
  • How does this help the customer?

End every meeting by asking and answering these questions:

  • Who is going to do what by when?
  • How will this benefit the customer?





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