Our world today is more fragmented. It comes at us in smaller pieces, more rapidly than ever before – 500 cable channels, high-speed Internet, smart phones, voicemail, email and instant messaging.
Like it or not, this is the world we live in. This unrelenting ringing, beeping, vibrating and buzzing is the pulse and pace of business today. It’s how business does business, and it’s the infrastructure that allows companies to create products and services to serve their customers.
That is why – multi-tasking is the norm.
You are going to have to do more than one thing at a time. Accept it. Learn to deal with it. Equip yourself to be able to operate in a multi-tasking environment.
Now, this doesn’t mean you have to surrender to the multi-tasking forces of the business universe. You are still in control. How many more things you do at one time, how often, for how long and at what time are all decisions still within your control. How and when you deal with other questions, priorities and emergencies – while still investing the necessary time and energy in a specific project – that’s the skill in today’s environment.
Multi-tasking well creates value. It doesn’t come naturally for a lot of us. But, it can be learned – with effort.
What You Can Do: